Rihanna Doubles Down: Vivian Wilson Back in Savage X Fenty Pride Campaign

https://allhiphop.com/news/rihanna-taps-elon-musks-trans-daughter-for-savage-x-fenty-pride-lingerie-campaign/

Vivian Wilson, Elon Musk’s 22-year-old estranged transgender daughter, is modeling in Rihanna’s latest Pride-themed Savage x Fenty collection—and it’s the second major look she’s locked down with RiRi this year.

Vivian’s appearance in the collection comes months after she first collaborated with Rihanna on a Valentine’s campaign, as her modeling career has taken off in the last year. The positioning is powerful: while her father becomes increasingly known for anti-trans rhetoric in politics, his eldest daughter is landing marquee campaigns with one of the world’s biggest business moguls.

For context, the beef between Vivian and Elon is DEEP. She came out as trans at 16, and two years later, legally dropped Musk from her last name amid their estrangement. When she filed those court papers in 2022, she was clear: no more ties to her father, full stop. Musk said she was “not a girl” and was figuratively “dead.” He also alleged that he had been “tricked” into authorizing trans-related medical treatment for her when she was 16. Vivian fired back, saying he knew exactly what he was signing off on.

But this moment isn’t about the family drama—it’s about momentum. Vivian has been a rising name in the modelling world and has accolades under her belt including designing a shirt alongside Wildfang to raise funds for The Trevor Project, and making her debut at the prestigious New York Fashion Week last year. On Friday, May 29, Rihanna’s Savage x Fenty shared a carousel of snaps of Vivian in the campaign on Instagram, tagging her and writing, “@vivllainous is exactly who she said she is.” That caption hit different—a full-throated co-sign of Vivian’s authenticity during a moment when trans visibility in mainstream fashion remains risky for brands.

Rihanna’s been strategic about this. Savage X Fenty has always centered inclusivity, but giving major platform space to Elon Musk’s trans daughter while he’s out here doing the right-wing circuit? That’s not accidental. That’s a choice.

The 16BARS take: Vivian Wilson went from being disowned to being featured—twice in one year—by one of entertainment’s biggest power moves. Rihanna’s not just booking talent; she’s making a statement.