The feud between Alix Earle and Alex Cooper just got a lot louder. At the Los Angeles premiere of her new Netflix reality show “Earle Meets World” on September 2, Earle appeared unbothered—almost.
While chatting with Entertainment Tonight, the 25-year-old TikTok influencer said she felt “unbothered, not unwell, by the feud.” But then she couldn’t resist. “And, you know, hers are getting canceled, so, it is what it is,” Earle added with a smirk. The timing was perfect. Just one day earlier, Disney had axed Alex Cooper’s dating reality show “Love Overboard” after a single season on Hulu, citing low viewership. The yacht-based competition, hosted by former “Bachelorette” star Gabby Windey, premiered in March with nine episodes but never found its audience.
For a culture watcher, this moment felt like a full-circle power move. Earle wasn’t just promoting her Netflix deal—she was quietly announcing her win in the battle against someone who once controlled her career.
Here’s the history: Earle was originally a big fan of Alex Cooper, referring to her as her “actual idol” when Cooper followed her on TikTok, and in August 2023, she joined Cooper’s Unwell Network and appeared on “Call Her Daddy”. Everything looked glossy at first. Earle celebrated the launch of Unwell Network at South by Southwest in Austin in March 2024, with videos of the two partying together going viral and fans lining up for hours at the “Unwell House”.
But cracks appeared fast. In February 2025, Earle skipped an Unwell Super Bowl party in New Orleans despite being in town, posting a carousel captioned “NOLA” with no mention of Cooper’s event, and three weeks later “Hot Mess” was dropped from the network. What went wrong? Neither woman has officially explained it. The speculation flew—some whispered it was about Earle’s growing star power, others pointed to ego clashes or business disagreements. Dave Portnoy of Barstool Sports claimed the fallout had to do with the fact that Earle was just too famous to sit under Cooper and didn’t need her assistance.
Cooper came swinging in April. She posted a TikTok telling Earle to either “get specific” about any feud or stop the “fake narrative”. But Earle kept quiet for months, even telling “Today” show host Craig Melvin that the beef was “exaggerated” and that she loved everyone. The real answer, apparently, was coming via Netflix.
In July, Earle revealed she planned to unpack the drama on her Netflix reality show “Earle Meets World”. Now, at the show’s premiere, she’s already started. That “hers are getting canceled” line wasn’t just shade—it was a declaration. Earle’s got a massive streaming deal, a hit reality show, and 7.3 million TikTok followers. Cooper’s got a $500 million Unwell valuation but a growing list of busted projects: “Love Overboard” flopped, her beverage business is winding down, and questions about workplace culture at Unwell made headlines in June.
The culture here is about control and leverage. Earle’s move wasn’t aggressive or messy—it was calculated. She didn’t trash-talk or go live. She just said one sentence at the right moment in front of the right cameras. That’s how the Gen Z power shift happens. It’s not loud; it’s strategic.
The 16BARS take: When two of media’s brightest young stars collide over control and influence, somebody’s TV show gets canceled—and somebody else gets a Netflix deal and the last laugh. Earle just took it.
